Results
Units Sold
0
+
During the first month after launch.
The Challenge.
Most influencer campaigns finish when the content is published.
The opportunity here was much bigger.
Could creator influence extend into an actual commercial product?
Our Idea.
Transform creator influence into something audiences could physically experience.
Rather than producing another sponsored post, the collaboration brought Uncle Sai’s personality into a real menu item under Santan, creating an authentic connection between creator, brand and consumers.
Execution.
- Creator Partnership
- Product Collaboration
- Campaign Development
- Launch Strategy
- Multi-platform Content
Platforms.
Why It Worked.
They were participating in a creator story they had already invested in.
That’s the power of creator-led brand collaboration.
That’s the power of creator-led brand collaboration.