About Us.

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We Built the Agency We Wished Existed.

Built by creators for creators and brands, we combine real-world experience with strategic thinking to create campaigns people connect with and remember.
Our Story.

Built by the People Behind the Work.

Works Media Agency was built by creators and production specialists who understand the industry from the inside.

By combining creator experience with production expertise, we bring brands, stories, and audiences together to create campaigns that go beyond advertising—turning ideas into entertainment and content into culture.
WABIKONG

As one of Malaysia's most-watched YouTube channels, WABIKONG has built a loyal community through relatable storytelling and original entertainment. That experience gives us a deep understanding of audience behaviour, authentic content, and what truly captures people's attention.

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Aspect Ratio Studios

Together with Aspect Ratio Studios, led by founder Jin Lim, we combine over a decade of production expertise with creator insight to transform ideas into compelling visual stories and impactful brand campaigns.

Our Mission.

Building Better Work for Creators and Brands.

  • Unite creator insight with production expertise.
  • Empower creators to create their best work.
  • Help brands connect through authentic stories.
  • Build meaningful creator-brand partnerships.

Our Vision.

Elevating Malaysia's Creator Economy.

  • Connect creators, brands, and audiences.
  • Build meaningful, long-term partnerships.
  • Empower Malaysian creators to grow.
  • Create impact through authentic storytelling.

Our Journey.

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Growing Alongside Malaysia's Creator Economy

The following milestones illustrate the journey that shaped WMA. Additional milestones can continue to be added as the company grows.
The Beginning

The growth of WABIKONG established years of hands-on creator experience and audience understanding.

Production Excellence

Aspect Ratio Studios strengthened the team's production capabilities and commercial storytelling expertise.

Works Media Agency

WMA was established to bring creators, production and brands together under one creator-first ecosystem.

Campaign Success

Creator-led campaigns like Da Gong for Maybank, WE NOT APUNENEH with Tealive, MONEY HORSE 势料 with McDonald's, and Uncle Sai Char Koay Teow x Santan show how authentic storytelling drives cultural and commercial impact.

One Better Festival

Around 20,000 visitors came together through a creator-led offline experience that connected audiences, brands and creators beyond the screen.

What's Next

Growing a diverse creator roster, developing more creator-brand collaborations, and continuing to build a stronger infrastructure for Malaysia's next generation of creators.

More Than an Agency.

We’re a Team That Creates.

Works Media Agency exists because we believe creators deserve better partnerships, brands deserve better stories, and audiences deserve content worth watching.

That’s the future we’re building—one campaign, one creator and one idea at a time.
Explore Our Work