Built by Creators. Made for Brands That Want to Matter.
Great campaigns become part of culture.
Works Media Agency is a creator-built media agency in Malaysia specialising in creator-led campaigns, KOL & influencer marketing, content production, and talent management.
Because we’ve spent years creating content ourselves, we understand what audiences actually watch, share and remember. Every campaign begins with creator insight, cultural relevance and storytelling—not just media placement.That’s the difference between content people scroll past and content people actively look forward to watching.
Founded by the team behind WABIKONG together with Jin Lim of Aspect Ratio Studios, WMA combines creator instinct, production expertise and strategic thinking under one roof, allowing brands to create campaigns that feel natural instead of manufactured.
We help brands connect with audiences through creator-first storytelling that works across digital platforms and real-world experiences.
KOL & Influencer Campaigns
We carefully match brands with creators whose personalities, audiences and content naturally align with your campaign objectives. The result is influencer marketing that feels genuine, culturally relevant and built for engagement—not forced endorsements.
From long-form YouTube content and music videos to TikTok edits, Instagram Reels, branded series and commercial productions, we transform one strong idea into multiple content formats that maximise reach across every platform.
We represent and develop creators through transparent partnerships, fair collaboration models and long-term career planning. When creators thrive, better ideas are created—and brands benefit from stronger collaborations.
Content performs best when strategy comes first. We uncover audience behaviours, platform trends and cultural opportunities to shape creative ideas that feel native to every channel. By planning for scalability from the start, we turn a single concept into a connected content ecosystem that keeps your brand relevant wherever your audience spends their time.
We help brands turn digital campaigns into engaging physical experiences, from community events and creator activations to large-scale brand experiences. By connecting audiences beyond the screen, we create meaningful moments that strengthen relationships between brands, creators and communities.
This is where Works Media Agency is different. We go beyond sponsored content by building meaningful collaborations between brands and creators. Through authentic ideas rooted in real communities, we create campaigns, products and cultural moments that drive stronger connections and measurable impact.
We go beyond sponsored content by building meaningful collaborations between brands and creators. Through authentic ideas rooted in real communities, we create campaigns, products and cultural moments that drive stronger connections and measurable impact.
Works Media Agency
Start with creator insight
Match the right creators naturally
Build ideas around creators
Focus on audience connection
Campaign lives across formats and experiences
Brand Awareness
Agency
Traditional Agency
Works Media Agency
Starting Point
Start with a campaign
Start with creator insight
Creator Selection
Search for available influencers
Match the right creators naturally
Creative Process
Fit creators into fixed ideas
Build ideas around creators
Primary Focus
Focus on content delivery
Focus on audience connection
Campaign Approach
Campaign ends after publishing
Campaign lives across formats and experiences
Work That Speaks for Itself.
Some campaigns generate impressions.
Others become conversations.
The difference isn’t just in the numbers—it’s in the connection. By combining creator-first thinking with strategic execution, we create campaigns that feel authentic, resonate with the right audiences, and deliver measurable business impact. These are partnerships that drive engagement, build trust, and leave a lasting impression beyond the first post.
Campaign Views
0 Million +
“Da Gong” campaign with Maybank
Engagement
0 Million +
Driven through authentic audience interaction.
Product Sold
0+
Uncle Sai Char Koay Teow x Santan in its first month.
Festival Visitors
0+
One Better Festival connected brands, creators, and audiences.
Real campaigns.
Real audiences.
Real business outcomes.
How We Work.
Our process keeps creativity flexible while ensuring every campaign stays strategically focused.
Step 1 : Discover
We stalk your brand, audience, and goals (in a professional way).
Step 2 : Define
We lock in the strategy, messaging, and creative direction so it actually makes sense.
Step 3 : Create
We make content that looks good and works hard.
Step 4 : Launch
We drop it at the right time, on the right channels, no guesswork.
Step 5 : Measure
We check the numbers, learn the tea, and make it better again.
Let's Build Something Worth Watching.
Whether you’re a brand looking for creator-led campaigns, a creator searching for long-term representation, or a business ready to tell better stories, we’d love to hear from you.
Let’s create work that people don’t skip, don’t scroll past, and don’t forget.
