Results
Creators
0
Combined following
0
Million +
Organic Views
0
Million +
Exceeded all KPIs and
high event turnout.
The Challenge.
Volvo needed to launch the EX30 — their most accessible EV — building awareness and driving real attendance at the Kuala Lumpur launch event and test-drive experience.
Our Idea.
Two-phase campaign: macro-influencers (avg. 200K followers) for brand awareness, then 12 on-ground creators at the event capturing authentic live content.
Execution.
- Campaign Strategy
- Macro Influencer Awareness Campaign
- Creator-led Content
- Live Event Coverage
Platforms.
Why It Worked.
By combining pre-launch awareness with real-time event coverage, the campaign built anticipation before the launch and reinforced credibility through authentic creator content, driving strong organic reach and event attendance.