Results
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Sold-out buffet sessions.
Successfully increased publicity & customer footfall. Built measurable brand awareness across social.
Successfully increased publicity & customer footfall. Built measurable brand awareness across social.
The Challenge.
Baskin-Robbins needed to drive awareness and foot traffic for their new Unlimited Ice Cream Buffet, RM25 per person and build brand buzz across social media to increase customer flows.
Our Idea.
Designed a multi-pronged marketing strategy combining Facebook advertising, social media sharing, and an editorial photoshoot. Campaign targeted both offline and online consumers to maximise reach and conversions.
Execution.
- Campaign Strategy
- Social Media Advertising
- Social Media Content
- Promotional Campaign Launch
Platforms.
Why It Worked.
A combination of paid reach, high-quality visuals, and social sharing generated strong online engagement, translating digital attention into sold-out buffet sessions and increased in-store traffic.