Results
Organic Views
0
Million +
Strong festive engagement driven through entertainment-first storytelling.
The Challenge.
Seasonal campaigns compete for attention during one of the busiest advertising periods of the year. The challenge was to produce festive content that audiences would genuinely enjoy instead of skipping.
Our Idea.
Blend music, entertainment and festive storytelling into content that naturally reflected the excitement of Chinese New Year while keeping the McDonald’s brand integrated throughout the experience.
Execution.
- Creative Development
- Music Video Production
- Campaign Production
- Creator Participation
Platforms.
Why It Worked.
People remembered the story before they remembered the advertisement.
That’s exactly what great branded entertainment should achieve.
That’s exactly what great branded entertainment should achieve.