Results
reach achieved
0
Million +
total video views
0
K +
Kwongwah front-page coverage
The Challenge.
Drive brand awareness for Spritzer through engaging content that reached well beyond the campaign’s initial target, using creators deeply embedded in Malaysian culture.
Our Idea.
Multi-deliverable influencer campaign via Wabikong (YT Special Corners + IG Reels) and Vikram (IG + TikTok). Created a viral boat-building sustainability stunt that earned organic press coverage.
Execution.
- Campaign Strategy
- Creator-led Influencer Campaign
- YouTube & Short-form Content
- Sustainability-led Creative Activation
Platforms.
Why It Worked.
A culturally relevant creator strategy paired with a newsworthy sustainability activation generated strong organic sharing, press coverage, and campaign reach that exceeded targets by 2.4×.