Results
Reach
0
Million +
Views
0
Million +
Engagement
0
K +
Cups Sold
0
K
Achieved without relying on paid media to generate initial traction.
The Challenge.
Tealive needed to launch their authentic Matcha drinks during a global matcha shortage — and make noise. Standing out in a crowded F&B market required more than a standard campaign.
Our Idea.
Leveraged Malaysian slang — “matcha” means “bro” in local Indian culture. Created a viral music video WE NOT APUNENE ft. Vikram & Sai, turning the shortage into a cultural moment.
Execution.
- Creative Concept Development
- Music Video Production
- Creator Collaboration
- Social-first Distribution
Platforms.
Why It Worked.
Audiences watched because it entertained them.
The branding became memorable because it never interrupted the experience.
The branding became memorable because it never interrupted the experience.