Spritzer Campaign
https://www.thewmagency.com/wp-content/uploads/2026/07/Spritzer-Campaign-Video.mp4 Results reach achieved 0 Million + total video views 0 K + Kwongwah front-page coverage The Challenge. Drive brand awareness for Spritzer through engaging content that reached well beyond the campaign’s initial target, using creators deeply embedded in Malaysian culture. Our Idea. Multi-deliverable influencer campaign via Wabikong (YT Special Corners + IG Reels) and […]
Baskin-Robbins
Results Likes 0 shares on a single brand post 0 Sold-out buffet sessions. Successfully increased publicity & customer footfall. Built measurable brand awareness across social. The Challenge. Baskin-Robbins needed to drive awareness and foot traffic for their new Unlimited Ice Cream Buffet, RM25 per person and build brand buzz across social media to increase customer […]
Volvo EX30 EV Launch
https://www.thewmagency.com/wp-content/uploads/2026/07/Volvo-EX30-Video.mp4 Results Creators 0 Combined following 0 Million + Organic Views 0 Million + Exceeded all KPIs and high event turnout. The Challenge. Volvo needed to launch the EX30 — their most accessible EV — building awareness and driving real attendance at the Kuala Lumpur launch event and test-drive experience. Our Idea. Two-phase campaign: macro-influencers […]
Money Horse 势料 × McDonald’s
https://www.youtube.com/watch?v=hL5YFNYcErc Results Organic Views 0 Million + Strong festive engagement driven through entertainment-first storytelling. The Challenge. Seasonal campaigns compete for attention during one of the busiest advertising periods of the year. The challenge was to produce festive content that audiences would genuinely enjoy instead of skipping. Our Idea. Blend music, entertainment and festive storytelling into […]
Uncle Sai Char Koay Teow × Santan
Results Units Sold 0 + During the first month after launch. The Challenge. Most influencer campaigns finish when the content is published. The opportunity here was much bigger. Could creator influence extend into an actual commercial product? Our Idea. Transform creator influence into something audiences could physically experience. Rather than producing another sponsored post, the […]
Tealive × We Not Apuneneh
https://www.youtube.com/watch?v=v_VxsXQp5Yo Results Reach 0 Million + Views 0 Million + Engagement 0 K + Cups Sold 0 K Achieved without relying on paid media to generate initial traction. The Challenge. Tealive needed to launch their authentic Matcha drinks during a global matcha shortage — and make noise. Standing out in a crowded F&B market required […]
Da Gong × Maybank
https://www.youtube.com/watch?v=XHOmBV4js_E Results Campaign Views 0 Million + Engagements 0 Million + National audience reach achieved through organic storytelling and creator-driven content. The Challenge. Banking campaigns often struggle to feel relatable. Instead of creating another advertisement about financial services, the challenge was to connect Maybank with everyday Malaysians through authentic storytelling that celebrated real businesses and […]